Friday, December 28, 2018

The Consumer's Choice - Yes to Circular Economies, No to Fast Fashion

Christmas brought me home to family and back to the urge to write. Here is once again a post where I ramble about more things I've learned over the past two(?) months.

First off I'm super thankful to have met and learned from amazing people who've helped broaden my horizons and sparked my interest in the other two pillars of sustainability - the economic and social. It's high time my mind was opened to encompass other fundamental fields into my vision of sustainability besides just the environmental one. I think it'd be most appropriate for me now to talk about circular economies and my new steer away from fast fashion.

In a nutshell of what I took away from a business-focused sustainability conference I attended last month, for the longest time the economy we live in has been very much Linear: raw materials are used to make things (resources & energy are used up) -> we buy these things -> things wear out (sometimes too quickly) -> we discard its waste (landfills get bigger, oceans get dirtier). Whereas in a Circular Economy that we strive towards, items are produced using renewable energy and non-toxic inputs, distributed using renewable energy, used by consumers ideally through leasing or sharing rather than ownership, reused/repaired at the end of their lifetime, and only then recycled. The design of new products would then incorporate these recycled materials, with a lesser need for raw materials. To illustrate: